Professional business advisor

Mildred Haddock

Hi, I’m Mildred, a Multicultural Marketing Strategist from Puerto Rico living in San Diego, CA.

I’m a Strategic Creator and Growth Accelerator.

My Experience

“Navigating diverse markets truly is like weaving a vibrant tapestry. “

With a deep understanding of the intricacies of multicultural markets, I leverage my extensive business experience to craft unique marketing strategies that resonate with diverse audiences. By employing a blend of innovative and culturally sensitive approaches, I empower small business owners to connect authentically with their customers, ensuring their products and services stand out in a crowded marketplace. My passion lies in transforming challenges into opportunities, guiding businesses to not just navigate but thrive in the vibrant tapestry of multicultural communities.

RNGD MKTG

I enjoy helping businesses owners thrive by crafting unique, culturally sensitive and market specific strategies.

2024

Andrea USA

LEAD MARKETER

Spearheaded a multichannel marketing campaign across North America, enhancing Andrea USA’s brand visibility and customer engagement.

Achieved a 42% conversion rate and expanded market share by integrating compelling storytelling with targeted digital and traditional media outreach.

Managed marketing budgets and developed business strategies for a network of retail stores, e-commerce, and a Call Center in Mexico, resulting in increased brand awareness and market penetration increasing revenue to $40M.

Created customer onboarding, retention, loyalty, and referral programs, boosting new customer conversion from 40% in 2017 to 70% in 2020, and achieving an 80% retention rate overall.

Developed and delivered merchandising strategies for key sales events, programs, and initiatives, driving growth and revenue ensuring alignment across online and offline channels.

2017

Ricoh USA

Implemented technology solutions for enterprise clients, achieving 173% sales quota driving revenue growth and expanding customer base. Worked in collaboration with vendors presenting software, and hardware solutions.

Cultivated partnerships with enterprises including General Dynamics, RL Jones, and other Fortune 500 companies.

2015

AVON Products

District Manager

Led business development efforts and managed over 900 sales agents in Avon’s largest and most culturally diverse metropolitan markets. Led complex sales presentations, launched new consumer products, and developed revenue-driving strategies, exceeding corporate sales initiatives.

Achieved Circle of Excellence recognition as a Top 5% district manager nationwide and received the coveted World Sales Leader Award.

2010

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